frontenddeveloper.
Nine years building commerce storefronts, custom CMS platforms and multilingual products — for the teams who have to run them after launch.
About Me
The part after launch is the part I am good at: a rebrand with zero content migration, a storefront built for three to four launches a day, one product carried from day one to handoff.
I'm a frontend developer at Able.do, where I have built commerce storefronts, content systems and multilingual products since 2017 — including Mivi's storefront and a national talent platform with an aptitude assessment in eleven languages.
What a team is left with matters more to me than the launch: content models that survive a rebrand, component systems a non-technical team runs without me, and scroll-driven work that is budgeted and measured like any other asset rather than bolted on at the end.
To work with, I am straightforward about constraints. I would rather test a brief against a real device and a real content editor early than discover the limit late, and I write down what I find — several of those investigations are in the writing below.
Away from the screen I am usually in the mountains with a camera.
Experience
2017 — Now
Frontend Developer @ Able.do
Nine years building and shipping client products — e-commerce platforms, custom CMS systems, component libraries and design systems. Led the frontend for Mivi, Vibrant Living and a dozen other builds from first commit to production. Since mid-2026 the work has widened into QA automation, the processes that keep delivery accountable, and technical writing.
2016 — 2017
Developer (Intern) @ Uncommon
Learned the craft the honest way — code reviews, broken builds and very patient mentors. Left the internship knowing why things work, not just that they do.
Since 2026 I also take freelance work part-time, alongside Able.do.
Brands I've shipped for
- Mivi
- Godrej Foundation
- Keus
- Vibrant Living
- WOW Club
- Nova Rock Tools
- SAUT
- Tomorrow Makers
Services
what I take on, and where it shipped.
01
E-commerce storefronts
Storefronts where product pages, carts and mailers come from one component system, so launch days do not need a rebuild.
Mivi — built for daily product launches02
Custom CMS builds
Content models and editor workflows built around the team that maintains them, so a rebrand changes presentation without moving data.
Godrej — a rebrand without content migration03
Scroll-driven animation
Scroll choreography that stays smooth on mid-range phones — GSAP, view transitions, video scrubbing.
Keus — adapting scroll stories to real screens04
QA automation
Automated checks across web, iOS and Android that run on request and leave a report someone can act on.
05
Long-term product work
Years-long partnerships — from first commit to product management, across rewrites and rebrands.
SAUT — four years, six releases
Most of this was built at Able.do, where I have been a frontend developer since 2017. Since 2026 I also take freelance work part-time, alongside that role — so a project starts with a conversation about scope and timing.
Send a scopeWriting
The case studies live with each project above. These are the essays and deep dives that came out of them.
All writing (8)Essay · SAUT — 7 min
Wearing Three Hats — Frontend Dev, PM, Designer
How four years on one product turned a frontend developer into a product manager and stand-in designer, when the design studio couldn't keep pace — and why each role made the others better.
Deep Dive · SAUT — 6 min
The Worksheet Builder — A Design Tool Inside an LMS
A drag-and-drop canvas for special educators to build pixel-perfect printable A4 worksheets — flashcards, shapes and multiple artboards, in a browser.
